“I thought it was a cavity… I didn’t want to deal with it.” Asher Burrell, dental patient, Battersea, UK. Approximately 1 in 3 adult patients suffer or have suffered from dentine hypersensitivity, and over 50% of sufferers don’t mention it to their dental professional.1 This may be because they fear it requires major dental work, the pain may be variable so they don’t report it or because they may be using techniques to try and avoid the pain. These findings highlight the important role that dental professionals play in actively diagnosing dentine hypersensitivity. Recommending daily brushing with Sensodyne Total Care F is a simple, effective solution which is clinically proven to reduce the pain of dentine hypersensitivity. “There are no issues anymore, no barriers. I can do what I want and eat what I want.” Potassium nitrate, Sodium fluoride Advice that’s appreciated SPECIALLY FORMULATED FOR PEOPLE WITH SENSITIVE TEETH 1. Addy M. Int Dental J 2002; 52: 367-75 Product Information Sensodyne Total Care F Toothpaste. Presentation: Potassium nitrate 5.0% w/w, Sodium fluoride 0.306% w/w. Uses: Relief from the pain of dentinal sensitivity, an aid for the prevention of dental caries. Dosage and administration: To be used 2-4 times a day, in place of ordinary toothpaste. Contraindications: Sensitivity to any of the active ingredients or excipients. Precautions: For children under 6, use a pea-sized amount and supervise brushing to minimise swallowing. Side effects: Very rarely, isolated cases of hypersensitivity type reactions such as angioedema, oral and facial swelling have been reported in patients using potassium nitrate containing toothpastes, particularly in patients who are predisposed to hypersensitivity type reactions. Legal category: GSL. Product licence number: PL 00036/0103. Product licence holder: GlaxoSmithKline Consumer Healthcare, Brentford, TW8 9GS, U.K. Package quantity and RSP (excl. VAT): 45 ml tubes £2.09, 75 ml tubes £3.11, 100 ml tubes £3.65 and 100 ml pumps £3.65. Date of preparation: August 2009. Sensodyne is a registered trade mark of the GlaxoSmithKline group of companies.